Additionally to the Web Design and Development I created the logo and branding of the business. The logo features an icon composed of four hearts vibrantly coloured, each one with a hanger in negative space. On the right, the business name is displayed in a clean and modern font, ensuring clear readability and visual consistency.

The icon incorporates several elements that evoke essential concepts associated with Crisp Laundry and the laundry industry, such as neatness, professionalism, reliability, friendliness and cleanliness. The selection of the four main colours for the logo was made to establish a vibrant and lively brand that conveys friendliness, fun and contemporaneity. These colours complement each other harmoniously and can be applied in a variety of situations as backgrounds for banners, icons or forother graphics, ensuring a cohesive visual representation for the brand.

The design concept, crafted from scratch without any themes as I always do, was carefully crafted to be consistent with the RoboThink branding, using elements in creative ways to result in a visually captivating and user-friendly experience.

The main feature of the website is a location page with a custom search using AJAX and a OpenStreetMaps integration, the locations are added using custom post types and fields, adding new franchise pages with all the necessary details easily.

The website also featured motion and scrolling animations, multiple forms for leads generation, SEO, best-practices for Google indexing and performance.

The project also included the implementation of plugins as ACF (Advanced Custom Fields), Yoast SEO, Google Analytics and others.